Water eggplant from wire rope,
And to apparel.
Focusing on direct sales, we deliver 50% of the cost "good products at reasonable prices". The fashion sale every season is fun and very profitable, but it's also a question that the company can make it very cheap at the sale because the cost rate of apparel is low. At HONESTIES, we promise to deliver items with a cost rate of 50% or more by careful inventory management without extreme sales, focusing on direct sales. Good things at reasonable prices! We are a team centered in Senshu, Osaka, and we deliver the peace of mind of Made in Japan. The Senshu area, located in the southern part of Osaka, was once known as the Manchester of the East, with its thriving textile industry. Although the amount of production and the number of craftsmen decreased because of the wave of mass production overseas now, the craftsmanship and spirit that live there are still inherited. It is also an attempt to enliven the local industry with peace of mind that we can see the producer’s face.
One day, Nishide found that child’s clothes were always left inside out when he took off his child’s clothes to take a bath.
The thing he remembered at the same time is the words “Don’t leave things undressed”, he heard this phrase from his wife on a daily basis.
Looking back, he also left his clothes inside out after taking them off.
When we think about the structure of clothes and the movement of taking them off, it is extremely natural that we make them inside out.
And it is also essential to restore them at some stage.
The effort and stress, we become conscious again, we come to understand that they unexpectedly become big when they pile up.
We wondered if there was no front and back, this problem would be solved.
From a small notice in daily life, the project “HONESTIES” has started.
Senshu is an area with a thriving textile industry that was once called the Manchester of the East. Imabari is famous for towels nowadays, "Senshu Towel" has also been widely known as a high-quality towel. Although the amount of production and the number of craftsmen decreased because of the wave of mass production overseas now, the craftsmanship and spirit that live there are still inherited. The textile industry in Senshu is based on the division of labor.
A separate factory is in charge of each process, including thread spinning, weaving, dyeing, cutting, and sewing. There is exactly the skill of the craft level there. We would like to deliver not only towels, but also Senshu’s textile industry and craftsmanship to Japan again and around the world. This is another reason why we started the development of “HONESTIES”.